I loved Brad Bird’s work before I knew who Brad Bird was. Back in the 80s, Steven Spielberg put on a TV show called ‘Amazing Stories.’ One animated episode featured the strange, stressful life of a family dog. I remember laughing at that episode, and later noticing Bird’s name on a number of other animated projects I liked: The Simpsons, the Iron Giant, and the Incredibles. Over the past forty years, Brad Bird has proven himself to be a master at the business of storytelling, and with that in mind I wanted to jot down some notes on five rules his projects seem to follow.
To be fair, there are other blog posts like this that talk about Bird’s storytelling and they have value, too. However I want to dig deeper into what the rules are, what they mean, and how they apply to people like me who want to tell stories for a living. Let’s start the discussion with the most important rule:
Catch the Feels
One cool think about a Brad Bird project is, it’s never boring. Laugh, cry, or explode, Bird is going to make you feel something deep, and you can’t say that about every movie. Think about the emotional gut-punches you got in ‘The Iron Giant,’ or even the boiling frustration of Mr. Incredible as he grinds away in that office job. Brad Bird knows how to tell a story that will catch you in the feels, and that’s why we love him. We want to feel something, we want to believe something. If you want to be a good storyteller, and lord knows I do, then you have to make your reader / audience feel something.